A packed night drift event: light towers, grandstand crowd, a large LED queue display, a merchandise tent and cars mid-corner in tyre smoke

Gatelyst

COMMERCE AND OPERATIONS
FOR LIVE EXPERIENCES.

Sell the experience. Move the queue. Capture the media. Fulfil the merch. Turn every session into content.

View the live demo →Launch with Gatelyst

No form, no email gate. The demo opens straight away.

The customer journey

Seven taps, one evening, one phone.

From the code on the fence to the shirt in their hand — every step on the customer's own device, with nothing to download.

An event team wearing their booking code at trackside while a guest scans it — It starts with a code somebody can scan from where they are standing.
On a shirt, a fence, a car or a flyer — each one tagged, so you find out which of them actually brought people in.

SCAN→
BUY→
SIGN→
WAIT→
RIDE→
RECEIVE→
BUY MERCH

Full Send$129

#77 tee · XL$35

Total$164

Buy

Participant release

Risk, instructions, media use — in four lines.

Cleared

Sign

groups ahead

~24 min

Go and walk the paddock.

Wait

Every frame here is a screen from the live demo, not an illustration of one.

Command the event

See the whole event from one screen.

Know who is waiting, who is cleared, where your crew is, what needs attention and what still has to go out — without jumping between four systems and a group chat.

See the live queue and what is happening right now
Spot safety holds and incidents the moment they happen
Know which crew are on duty and where they are working
See the merch and photos still waiting to reach a customer
Pause part of the event without losing riders or their place in line

An event manager at an outdoor control station at dusk, crew and marquees behind — Every figure comes straight from the queue, the rider list and the pickup board as they stand. There is no second copy to go out of date while you are reading it.

Safety and event control

Only ready riders reach the track.

Before anyone launches, Gatelyst checks the things that matter — payment, a signed release, guardian rules for minors, and any hold your team has put on that person.

A marshal sees CLEAR or HOLD, not a checklist they can skip on a busy night
Hold one rider, one lane, or every launch when something needs looking at
Start again when it is sorted
Every safety decision records who made it and why
People only get the controls their job needs

A marshal with a tablet checking a helmeted guest at a night staging lane — The kit check on the marshal's tablet is theirs. What Gatelyst decides is the clearance beside it — paid, signed, guardian, and any hold your team has placed. Holding a launch cancels nothing: riders keep their place in line and no money moves. Gatelyst coordinates the crew you already have on site, and calling for outside help is still a person with a phone.

Safety and event control

Not cleared is a refusal, not a warning.

Payment, signed release, media grant and — where the event requires it — a guardian. Four gates the system computes, and a marshal cannot tick past.

Marshals, cashiers, media staff and managers each see only what they need
A shift is a gate: off duty means the till and the queue refuse, not that a badge turns grey
One phone handed to the next marshal ends one session and starts another, so the night stays attributable
Where a mistake has to be undone it is a named correction with a reason — there is deliberately no override button

Scanned

JORDAN TAYLOR

PaymentPAID

ReleaseSIGNED

Media grantGRANTED

Age / guardianN/A

CLEARED

Clearance

Roster · tonight

Dana · managerON DUTY

Bill · marshalON DUTY

Marco · cashierON DUTY

Ash · mediaPAUSED

Jonah · merchOFF

Location is scoped to one event and stops when a shift ends.

Crew

Built for real event conditions

Keep operating when the venue Wi-Fi does not.

Bad reception should not wipe out the queue or send your team back to square one with a clipboard. Gatelyst keeps the event organised, saves the work that is safe to do offline, and catches up when the signal returns.

Stop the track and start again with everyone still in the same place in line
Check-in, the queue and cash keep working when the signal drops
Offline actions are saved and synced when service comes back
Never guess whether a card payment went through
If a payment is uncertain, the rider stays on hold until Gatelyst confirms it with the card provider

A crew member checking a phone at the dark edge of an event site at night — Card payments need the network, so Gatelyst never pretends one worked. If the answer never came back, that rider is held until the card provider is asked — which is better than charging somebody twice or letting somebody ride for free.

Event commerce

The shelf changes with the choice they just made.

Pick a driver and the merchandise follows them. Stock is counted per variant at the location it actually sits in.

Driver, team and event merchandise on separate merchandising rules
Sold out is enforced by the database, not hidden by the browser
The post-ride upsell arrives thirty seconds after they get out of the car

Full Send$129

4 laps · #77

#77 tee · XL$35

Total$164

Pay $164

Checkout

Alex Rivera #77 merchandise — Driver merch

#77 tee

SIn stock

MIn stock

L1 left

XLSold out

Live stock

The last XL sells, and the storefront stops offering it — to everybody, at once.

From experience to fulfillment

A phone order reaches the tent in seconds.

Picked, marked ready, collected against a code. The customer is told where to go rather than asked to queue again.

Order confirmed

#77 tee · XL

Collect at the merch tent

K4P2XQ

Customer phone

→

Picking

Jordan · AX-0412

#77 teeXL ×1

Driver card×1

Mark ready

Merch team tablet

→

Ready for pickup

Apex merch tent

Show your code at the counter

Customer phone

A team merchandise tent with driver shirts on a rail and staff picking an order on a tablet

The last XL

Before the sale1 available

Jordan buys it0 available

Next customer seesSOLD OUT

A single conditional update that only succeeds when the stock is genuinely there. Two people buying the last one at the same moment produces one sale and one clean refusal.

Customer relationships

The relationship survives the event.

A ticket expires. A customer does not. Gatelyst remembers the person — every visit, every ride, what they signed, what they bought and exactly what they agreed to hear from you.

One person, even when they book by email in March and turn up with a phone number in June
Recognised at the gate by phone, email, order code or collector pass
Their photographs stay reachable and stay theirs
What they agreed to be contacted about is recorded, with the date — never assumed

A returning guest smiling at their phone in a floodlit event paddock — Coming back does not grant permission to market to somebody. Those are separate answers, asked once and recorded — which is why this record can say returning guest and not granted at the same time.

After the event

The sale does not have to end when the ride does.

Most operators sell the night once. Everyone drives home, and the next event starts from nothing — same posters, same spend, same strangers. Turn one great night into the next visit instead.

A guest looking at their phone on a barrier beside the paddock after a ride — The people who were there are the warmest audience you will ever have. Gatelyst asks them once, at the release, while they are already reading and signing something — and then only writes to the ones who said yes.

The people who were there are the warmest audience you will ever have. Gatelyst asks them once, at the release, while they are already reading and signing something — and then only writes to the ones who said yes.

Stay connected

Ask once, on the release they are already signing.

· Email and text are separate choices
· Both unchecked by default
· Signing works either way

Bring them back

Build an audience from people who actually chose to hear from you.

· Opt out once and they are gone from future sends
· Checked again for each person as it sends
· You see who is excluded before you press send

Sell after the ride

Membership, a reason to come back, and a wallpaper from their own photograph.

· You set the price
· Members can get it cheaper or free
· Join the Team never signs anyone up for marketing

Platform agreement

GL-PA-0001

Executed

Client agreement

AX-CA-0007

Executed

Participant release

AX-PR-0412

Executed

Agreements and releases

Three relationships, one document engine.

Our agreement with you, your agreement with your client, and your release with every participant.

Templates frozen at signature — what was agreed cannot be changed later
Electronically executed, sequence-numbered, hashed and retrievable
Media rights live inside the release, not in a separate opt-in nobody reads

Content distribution

Every session becomes content you can publish.

A ride becomes the customer's copy and a set of promotional cuts. Approved content publishes to your own YouTube channel.

Rights cleared

Your Repurpose.io account

From YouTube onward, distribution runs in an account you own. We help you set it up; we never hold your social passwords.

Set up Repurpose.io

Repurpose.io is a third-party service. Gatelyst may receive a referral commission if you subscribe through this link.

Release missing · publication blocked

Nothing public leaves without a current executed release from the person in it. The gate is server-side and has no bypass flag.

Public display

A screen that runs the floor.

Who is up, who is next, how long, and a code the hall can scan from twenty feet. When a session finishes, it takes the screen over.

A crowd watching a large LED queue display at a night motorsport event

Ride complete

JORDAN + ALEX

72.4MPH

0.91G

47°

A real route in the live demo: demo.gatelyst.com/display

A drift car at full opposite lock in heavy tyre smoke with telemetry overlaid

Session DX-0774

Jordan · Alex #77

SPEED

72.4

LAT G

0.91

ANGLE

47°

Simulated telemetry

Labelled for what it is: consumer hardware producing a souvenir, not race timing.

Session data

Every session produces something worth keeping.

Speed, lateral load, angle and a track trace, captured on a phone in the vehicle and turned into a souvenir the customer pays for.

What the owner sees

What the event made, and which part made it.

Revenue by line and by resource, attach rate, queue throughput, fulfillment speed. Counts and divisions of counts — never a projection.

Riders tonight

129

Gross sales

$18,740

Average order

$145

Median wait

19 min

Revenue by line

Experiences$12,880

Merchandise$3,420

Media$1,860

Certificates$580

By resource

ALEX RIVERA$7,420

MAYA CHEN$6,180

JAKE TORRES$3,280

Simulated event data · illustrative only

Revenue magnification

What if the same crowd converted a little better?

Not more people through the gate — the same people, converting slightly better at four points. Adjustable scenarios, not forecasts.

Starting from ILLUSTRATIVE HIGH-VOLUME MOTORSPORTS OPERATOR

Events / year

Experiences

475

Merch units

5,300

Impressions

700,000

Modeled from anonymized published operating data. Illustrative only; not a forecast or guarantee.

Working model — one scenario of several

More experiences+95 rides$9,500

More merchandise+530 units$15,900

New digital products114 purchases$2,850

Immediate modeled gross$28,250

Plus $5,700 in a later cycle — reported separately, never added in. 1,750 captured relationships, counted rather than valued.

Model your event →

Not a forecast. These are adjustable scenarios, not forecasts or guarantees. Gatelyst has not yet measured its own lift — every figure here is labelled MODELED until real events replace the assumptions with observations.

Infrastructure

Your accounts, ours, or both.

Your money, your choice. Connect Square. Connect Stripe. Let Gatelyst manage your Stripe setup. Or, for eligible accounts, use Gatelyst Managed Payments with Gatelyst as merchant of record.

Connect your own Square or Stripe — your merchant account, your money, available today
Or let Gatelyst manage the Stripe setup: still your connected business, still your merchant account
No merchant account at all? For eligible accounts, Gatelyst can take the payment as merchant of record and settle your contracted share — by agreement, not by default
Whichever you choose, checkout and the receipt say who is taking the payment

YOUR ACCOUNTS

Money and audience stay yours.

PaymentsYour Square or Stripe. Sales settle to you.
YouTubeYour channel, connected by OAuth.
Repurpose.ioYour account. Recommended, optional.

GATELYST MANAGED

One bill, no vendor sprawl.

PaymentsStripe Connect. Still your merchant account.
SMSNumbers, delivery, segments.
EmailTransactional sending.
VoiceAnnouncements and call-ups.
StoragePhotos and video.
MediaProcessing and delivery.

Hybrid is the normal answer. Choose per service, not once for everything. Payments appear on both sides because both are real: bring your own Square or Stripe, or let us set up a Stripe account for you — either way the merchant of record is you, and Gatelyst never holds your money.

Straight answers

What we will not claim.

A sales page that overstates gets found out in week two of an implementation. These are the limits, stated up front.

Gatelyst publishes to your YouTube channel. It does not natively post to every social network.
Downstream distribution runs in your own accounts, and we never hold your social passwords.
Publishing defaults to unlisted and to requiring approval.
We report what we published — not view counts we never receive.
Session telemetry is captured on consumer hardware. It is a souvenir, not race timing.
In three of the four payment options you are the merchant of record and the money is yours. Gatelyst is not a bank and does not hold it.
The fourth is a separate service with eligibility and an agreement behind it: Gatelyst takes the payment as merchant of record and settles your share. It applies to nobody who has not agreed to it.
Whichever applies, the checkout and the receipt say who is taking the payment — we do not leave a customer guessing.

Founding Motorsports Partner

777 Drift

Ride-alongs and merchandise at motorsports events. Riders scan, choose a driver and car, pay, wait in a virtual queue, ride, and collect their footage — all from their phone.

Launch with Gatelyst

Tell us what you run.

Gatelyst is onboarding founding operators one at a time, so each launch gets real attention. Four fields and we’ll text you back personally.

Or watch the live demo first →

Let's build yours.

We'll open a text to us with your details already written — you press send.

Name

Company

Phone(optional)

Only needed if you would like us to text you.

Text me about my inquiry and my Gatelyst experience.OptionalI agree to receive transactional, operational, and customer-care SMS messages from Gatelyst, operated by Emergent Marketing Inc., concerning my inquiry, account, purchase, ticket, waiver, virtual-queue status, scheduling, experience updates, fulfillment, or support request. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help. Consent is not a condition of purchase. See our Terms of Service and Privacy Policy.

We will reply to your enquiry by email. Ticking the box above is the only thing that gives us permission to text you.

COMMERCE AND OPERATIONSFOR LIVE EXPERIENCES.

Seven taps, one evening, one phone.

See the whole event from one screen.

Only ready riders reach the track.

Not cleared is a refusal, not a warning.

Keep operating when the venue Wi-Fi does not.

The shelf changes with the choice they just made.

A phone order reaches the tent in seconds.

The relationship survives the event.

The sale does not have to end when the ride does.

Stay connected

Bring them back

Sell after the ride

Three relationships, one document engine.

Every session becomes content you can publish.

Your Repurpose.io account

A screen that runs the floor.

Every session produces something worth keeping.

What the event made, and which part made it.

What if the same crowd converted a little better?

Your accounts, ours, or both.

What we will not claim.

777 Drift

Tell us what you run.

Let's build yours.

COMMERCE AND OPERATIONS
FOR LIVE EXPERIENCES.